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Why 2Baba, longtime manager, Efe Omorogbe parted ways after 20 years



Renowned Nigerian musician, Innocent Idibia, popularly known as 2baba, has officially parted ways with his longtime manager, Efe Omorogbe, who is the CEO of a talent management company, Now Muzik.

The announcement was made through a joint statement posted on Instagram by Now Muzik on Wednesday, citing a mutual agreement for the immediate termination of their partnership.

Omorogbe expressed gratitude for the opportunity to work with 2baba, noting that their collaboration went beyond professional realms.

He wrote, “I am grateful to 2baba for the trust and for the friendship. I am proud of the brands we built together, the music we made; the fans we entertained.


“2Baba is one of the greatest Nigerian musicians of all time and it really is an honour to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades.

“My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2Baba,” Omorogbe stated.

Reflecting on their accomplishments over two decades, he assured ongoing support for the singer from the sidelines.

“We are grateful for the opportunity to achieve major milestones working with 2Baba over the last two decades. These achievements have defined an era and validated our collective contributions to the growth of the entertainment industry in Africa. For this, we are extremely proud,” he added.

2baba on the other hand acknowledged the pivotal role Omorogbe and the Now Muzik team played in his career, expressing gratitude while recognising that all good things must eventually end.

“I know it’s a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik.

“Everything I’ve been able to achieve is a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I couldn’t be more grateful to them.”

Notably, 2baba joined Now Muzik management in 2004 after departing from The Plantashun Boiz.

Following the announcement, 2baba will be represented by his new management company, Hypertek Digital.

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