Twitter announced Wednesday that it will no longer take political ads, a major step as tech companies work to deal with misinformation ahead of the 2020 Election in USA. The ban will go into place in November.
Facebook is currently embroiled in a debate over its decision to allow political campaigns to push ads containing misinformation.
In a series of tweets, Twitter CEO Jack Dorsey laid out the company’s reasoning, focusing on the downside of political advertising when combined with digital advertising.
“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Dorsey tweeted.
“Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale,” Dorsey added.
As tech companies have moved to counter the spread of fake news and misinformation after the 2016 election in US, they have been forced to make choices about whether legitimate political actors should be given extra leeway. In June, Twitter said it would label but not delete tweets from politicians who violated its rules.