

Entertainment
Tiktok’ #LevelUpAfrica Nigeria helps creators set themselves up for success
TikTok, the world’s leading entertainment platform, is committed to nurturing and supporting the inherent creativity of Nigerian creators through its #LevelUpAfrica Programme. This initiative provides a unique opportunity for a cohort of creators to unlock their creative potential, enhance their TikTok skills, and embark on a journey to build their personal brands for eventual economic gain in the creator economy.
Launched in 2021, the #LevelUpAfrica Programme offers a variety of resources and support to creators, including educational workshops on TikTok’s creative tools and features, as well as best practices for creating engaging and informative content; one-on-one mentorship from experienced TikTok creators; access to exclusive events and networking opportunities and financial support to help creators produce high-quality content. TikTok is proud to be a partner in the growth and success of Nigerian creators.
Bianca Sibiya, Head of Content Operations for Sub-Saharan Africa, emphasises TikTok’s commitment to the programme, saying, “TikTok #LevelUpAfrica aims to stand as Nigeria’s leading content creator education programme.”
The TikTok #LevelUpAfrica Programme benefits, include:
- Content support: Creators receive guidance and support from experienced TikTok professionals to help them create high-quality, engaging content.
- Product tools training: Creators learn to use TikTok’s creative tools and features to their full potential.
- Exclusive events and masterclasses: Creators have access to exclusive events and masterclasses where they can learn from and network with other creators, industry experts, and brands.
- Creator collaboration: The programme facilitates collaboration between creators, which can help them reach a wider audience and achieve success on the platform.
- Brand and agency partnerships: The programme connects creators with opportunities to work with brands and agencies, which can help them monetise their content and build their careers.
Proudly Nigerian content creator Edna Francis shows great appreciation towards the programme as she says it has opened up significant opportunities for brand collaborations and creating content for entertainment publishers. “The TikTok #LevelUpAfrica programme has helped me double-down on my niche because when I first started reviewing movies and TV shows, I wasn’t sure where the road would lead. The programme guided me in expanding my content offering to be visible to brands. Now, I have scaled the quality of my content up a notch.”
The #LevelUpAfrica Nigeria event was brilliantly highlighted, imprinting a memorable mark on the canvas with the presence of remarkable trailblazing TikTok creators. The event welcomed Dan Brown, The Artist known for his captivating storytelling; Miss Ezeani, adored for her fascinating content; Crys Chan Cosplay, adding an extra splash of colour; and the unique El Suizzaine, revered for her creativity. Their presence at this prestigious event served as a beacon, illuminating Africa’s vast and dynamic landscape of TikTok creativity.
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The impact of the TikTok #LevelUpAfrica Nigeria programme has been extraordinary, with hundreds of creators already benefitting from this unique opportunity by growing their personal brands, ultimately contributing to their financial success and alternative career paths. As they continue to level up their content creation abilities, they inspire and motivate others within the digital African community. The #LevelUpAfrica Programme is a testament to TikTok’s commitment to supporting the African creative community.
Entertainment
Sabinus’s ‘Spray Money’ Skit Surpasses 85,000 Engagements on X

Nigerian comedian Emmanuel Chukwuemeka Ejekwu, known as Sabinus, released a pidgin-infused skit on October 9, 2025, satirizing the cultural practice of spraying cash at events by mocking hesitation in celebratory moments.
The video quickly garnered over 35,000 likes and 4,000 reposts, topping X trends and drawing praise for its relatable humor on stinginess and social expectations.
Sabinus, a Port Harcourt native and top comedian, continues to dominate Nigeria’s digital comedy scene with his timely social commentary.
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Entertainment
Big Brother Naija Winner Imisi Ayanwale Opens Up on Strategy, Friendship, and Faith in Ebuka Interview

Imisi Ayanwale, the 23-year-old winner of Big Brother Naija Season 10, has shared new insights into her journey to victory in an exclusive 23-minute interview with show host Ebuka Obi-Uchendu, released on the official BBNaija YouTube channel on Tuesday.
The conversation offered fans a closer look at Imisi’s strategic gameplay, emotional growth, and the personal meaning behind her name — “Imisi,” which translates to “hope” in Yoruba.
Speaking on her approach to the game, Imisi revealed that her strategy was built around authenticity, observation, and emotional intelligence, noting that she chose to “connect with people’s hearts rather than their egos.”
She also addressed widespread speculation about a possible love triangle involving fellow housemates Faith and Kaybobo, clarifying that her relationship with Faith was purely platonic.
“Faith and I shared mutual respect and understanding. There was never any romantic tension just friendship and support,” she explained.
Imisi further discussed her style evolution, her resilience in overcoming personal challenges, and how her background in Mass Communication from Yaba College of Technology helped her communicate confidently and stay grounded in the spotlight.
The interview coincided with the presentation of her ₦150 million grand prize, which includes ₦80 million in cash, an Innoson SUV, and other sponsored rewards at a ceremony in Lagos.
Since its release, the video has garnered over 1,300 engagements on X (formerly Twitter), sparking mixed reactions. While many praised her authenticity and emotional depth, others debated her English proficiency, with fans defending her as “real, unfiltered, and relatable.”
“Imisi’s story is about courage and hope — she’s not just a winner, she’s a reflection of resilience,” one viewer commented.
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Entertainment
Imisi Ayanwale Claims Big Brother Naija Season 10 Crown and ₦150 Million Prize

Imisi Ayanwale, a 23-year-old contestant, emerged as the winner of Big Brother Naija Season 10 on Sunday securing 42.8% of the public votes after 70 intense days in the Big Brother house.
The victory earned her a ₦150 million prize package, which includes ₦80 million in cash, an Innoson SUV, and other sponsored rewards.

The prize presentation took place at a colorful ceremony in Lagos on Tuesday, drawing fans, family members, former housemates, and supporters from across Nigeria and Liberia who came to celebrate her triumph.
Runner-up Dede Ashiogwu made a striking appearance at the event in a bold and stylish outfit that captured the crowd’s attention, adding glamour to the night’s celebrations.
Imisi’s win marks a milestone in the show’s history, with many fans praising her charisma, authenticity, and resilience throughout the competition.
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Entertainment
Big Brother Naija Winners Ranked by Vote Share (2006 – 2025)

Since its debut in 2006, Big Brother Naija (BBNaija) has produced ten winners, each capturing the hearts of millions of viewers across Nigeria and Africa.
As Season 10 concludes with Imisi crowned champion, here’s a look back at how all winners rank by vote share percentage, from highest to lowest.

BBNaija Winners Ranked by Vote Share
- Laycon (Season 5 – 2020): 60.00%
- Efe Ejeba (Season 2 – 2017): 57.61%
- Katung Aduwak (Season 1 – 2006): 51.30%
- Whitemoney (Season 6 – 2021): 46.52%
- Imisi (Season 10 – 2025): 42.80%
- Mercy Eke (Season 4 – 2019): 41.77%
- Phyna (Season 7 – 2022): 40.74%
- Miracle Igbokwe (Season 3 – 2018): 38.18%
- Kellyrae (Season 9 – 2024): 35.95%
- Ilebaye (Season 8 – 2023): 30.08%
The data highlights Laycon’s emphatic Season 5 victory as the most decisive win in BBNaija history, securing 60% of total votes — a record yet to be matched.
In contrast, Ilebaye’s Season 8 triumph came in one of the most competitive finales, where she won with just 30.08%, underscoring the show’s growing unpredictability and diverse fan base.
Imisi’s 42.80% win in 2025 places her fifth overall, making her one of the most dominant female housemates in recent seasons.
Over the years, BBNaija has evolved into a cultural phenomenon, blending entertainment, youth influence, and social media engagement into one of Africa’s biggest reality TV franchises.
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Entertainment
Imisi Crowned Winner of Big Brother Naija Season 10

Imisi has emerged as the winner of Big Brother Naija Season 10, claiming the coveted title and grand prize after weeks of intense competition, entertainment, and drama inside the Big Brother House.
Known for her witty punchlines, expressive personality, and memorable fashion moments, Imisi captured the hearts of viewers across the continent with her blend of humor, strategy, and authenticity.
Throughout the season, she earned a reputation as a “wager assassin,” consistently delivering standout performances during weekly tasks and challenges. Her creative flair, comedic timing, and confident stage presence made her one of the show’s most talked-about housemates.
Imisi’s victory caps off a season widely regarded as one of the most engaging in the show’s history, featuring surprise evictions, emotional highs, and viral moments that dominated social media.
With her win, Imisi joins the ranks of past Big Brother Naija champions who have gone on to build successful careers in entertainment, media, and business.
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