The music sector is one of the industries that houses the most number of personalities in need of direction on how to become a successful brand. Potential performing artistes are seeking knowledge on how to score hit songs and develop a marketable brand while indie labels are in pursuit of how to go about promoting unknown artistes into mega brands.
With all these in mind, Bond Ebigbo Stanley, the C.E.O of Grounded Promotions, with years of experience in managing some of the most successful artistes in Africa like Phyno and Runtown, authored his book titled “Grounded Ways To The Music Industry”. His experience in the music industry spans over a decade with diverse roles: artiste manager, promoter, blogger, PR person, event manager, booking agent and road manager. He tapped into these experiences to write this book with a view to helping both the established and upcoming artiste and also to contribute positively to the fast growing Nigerian music industry.
According to Bond, “with my wealth of experience in the music industry, I founded a mentorship class where I trained young people, including artiste managers, on how to become successful in the music industry”. I also created a Talent Search, GROUNDED TALENT SEARCH – geared at discovering and encouraging new/young talent in music and mentoring them”. Indigenous hiphop act B Shine Akabike based in Enugu was the winner of the maiden edition in 2017.
This book “GROUNDED WAYS TO THE MUSIC INDUSTRY” isn’t just for upcoming artists. It is for everyone and anyone who desires to make/have a career in the music industry either as a talent manager, curator of music or an artiste. Even outside the music industry, the guidelines in this book can be applied anywhere and in any field.
Bond, a native of Nnewi LGA of Anambra State, Nigeria, was born and raised in Enugu, Enugu State. He moved to Lagos state where he lived most of his life and acquired all his knowledge in the music industry.
He currently resides in New Jersey United States of America.
